Students are engaged in a fun roleplay of travel agents with the responsibilities to market travel destinations and tour packages, as well as offer unique travel experiences to "guests".
The main objective of this student-led learning activity is to involve our Bachelor’s students to prepare them for work experience and engage in discussions with their fellow peers.
Students are given a platform to generate marketing strategies to advertise travel destinations in Asia with scope to use their own ideas and creativity. Such a fun activity provides our students with the opportunity to experience the world of work in travel such as client servicing, giving well-informed, appropriate travel advice to clients, being aware of points of interests in different cities and areas, and managing flights, insurance and accommodation.
This is an essential part of learning in hospitality management as Singapore hit a record high in tourist arrivals, special-interest tourism is a rapidly growing trend, and tourism the industry would be worth about 11 trillion US dollars globally by 2018.
We hope by integrating active learning activities into our curriculum, we help to foster a sense of competence and encourage a collaborative environment for our students.